Search Engine Optimization (SEO)
Search engine optimization is critical to the success of any business wishing to compete among today’s Web-savvy consumers and business owners. Simply put, your potential customers must be able to find your website when using a search engine to access the products and services they need.Bay Area Web Design has an impressive history of helping clients from Sacramento, to San Francisco and San Jose achieve the very best search engine rankings possible for their specific markets. Starting from the ground up, we’ll strengthen your website through multiple proven techniques designed to increase your online visibility.
What is Search Engine Optimization?
Search Engine Optimization (SEO) is the implementation of various online strategies with the primary goal of a achieving the highest search engine rankings possible for your website. Strategies often included are keyword research and selection, content & code optimization, pay-per-click advertising, and link building. The right combination and implementation of these strategies will ultimately tell search engines, such as Google, to give your website a higher priority when displaying search results.
Typical Google search results click to enlarge |
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We are proud to offer our proven SEO techniques to all business types throughout Northern California. So whether you're a contractor based in Sacramento, a law firm from San Francisco, or a fresh startup in San Jose, Bay Area Web Design will give you the competitive advantage needed to increase your site traffic and succeed in your industry.
Keyword Research and Selection
Keywords or keyphrases are the terms potential customers type into search engines to find the services or products they want. For example, someone searching for a new digital camera may initiate a Google search using the keywords “buy a digital camera” or “best digital cameras”. Websites which are optimized for these particular terms will achieve the highest search engine results for this query.
Bay Area Website Design provides the market research necessary to determine the most profitable keywords for your business. After we have established your strategic keyword phrases, we will incorporate their use into your website content, coding, and pay-per-click advertising campaigns.
Click here to get started with Google Adwords, a tool to get powerful keywords and phrases from the source. Bay Area Web Design can help you select, implement, and track all the keywords that power your site.
Code Optimization and HTML Mark-Up
Another important component of SEO is code optimization and HTML mark-up. This is the process of incorporating your keyphrases into the HTML of your website. This provides search engine spiders with information for indexing your site, and helps you achieve the highest search engine rankings possible.
SEO Website Content
The text (content) on your website should include a precise concentration of your targeted keyphrases. Optimized content can be achieved through the addition of high quality articles to your website, keyword optimized press releases, blogging, and modifying the content on your website’s main pages. The Bay Area Web Design team includes established SEO copywriters experienced in writing targeted search engine content aimed at online success.
Pay-Per-Click (PPC) Advertising
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Pay per click advertising campaigns, the ads often seen at the top and along the sides of search engine results, can help you achieve high search engine visibility for your website very quickly. After determining your targeted keywords, Bay Area Web Design can assist you in developing highly effective PPC campaigns that target your specific audience, and provide a high click-through ratio. |
Link Building
Another important SEO strategy is link building. Search engines look favorably on websites with the highest number of incoming links. So, the more quality links there are to your website, the higher you will rank with Google and other search engines. Link building is often achieved through the submission of your site to quality website directories, and link exchanges with other reputable websites. The experienced SEO experts at Bay Area Web Design can help you achieve the level of link building necessary to achieve impressive organic search engine results.
